Born and raised in Mexico City. UX/UI & Visual Designer. Passionate about Web Design and Branding. I love to advice brands, agencies, studios and design students. From 2020 to mid 2022 I ran poiema.studio, a Web Design & Development studio where I’ve been graced to help brands, artists, musicians and e-commerce owners. I’ve also collaborated for some agencies and studios around the world. I believe discipline of Design is one and should be applied to many different subjects, regardless of style. Design discipline is above and beyond any style. All style requires discipline in order to be expressed. I believe in design timelessness. As Massimo once stated: «We are for a design that lasts, that responds to people’s needs not to people’s wants. We are for a design that is committed to a society that demands long-lasting values, a society that earns the benefit of commodities and deserves respect and integrity. We like the use of primary shapes and primary colors because their formal values are timeless. We like a typography that transcends subjectivity and searches for objective values, a typography that is beyond time — that doesn’t follow trends, that reflects its content in an appropriate manner. We like economy of design because it avoids wasteful exercises, it respects investment and lasts longer. We strive for a design that is centered on the message rather than visual titillation. We like design that is clear, simple and enduring. And that is what timelessness means in design».